I have been banging on about this for years – my other favourite is when cafes are ‘generous’ to offer you ‘free’ wall space!! More like free art for their walls!!
YES it is time for a new business model within the artworld- and this article explains the issue extremely effectively through a great analogy.
Artists also need to pay bills and put food on the table – in case nobody noticed the days of art patrons are long gone!!
Imagine you were planning a party. Imagine you rented a hall for your party, paying the landlord the going rate for renting a hall of that size. Imagine you then sent letters to every caterer in town, inviting them to send “submissions” for the meal, which read like this:
Please provide a list of menu items, with pictures in jpeg format, a list of ingredients for each item, and a brief chef’s statement about your work and a bio with relevant training and previous catered events listed.
And then imagine that you selected the menu items you thought might appeal to your guests and sent an acceptance to the successful caterers along with a contract like this:
You will deliver the menu items selected on the date of the party, ready to be served by 5:30 pm. You will be responsible for all costs of transport and preparation of your…
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